South Africa tries to enlist men in AIDS battle JOHANNESBURG — "There is a new man in South Africa," proclaims a new ad splashed across South African media, aiming to transform ideas about sexuality and to enlist the nation's men in the fight against AIDS. This new South African man's "self worth is not determined by the number of women he can have." He "makes no excuse for unprotected sex" and "respects his woman", the ad reads.
The image of a hard-drinking, fearless seducer still holds powerful appeal for many South African men, posing a major problem to stopping AIDS in a country where 5.7 million of the 48 million population have HIV. Until now, most AIDS schemes have centred on health centres, which are used mainly by women. "It is hard to go to a clinic and acknowledge your vulnerability as a man," said Dean Peacock, coordinator at Sonke Gender Justice Network, one of the groups working to engage men.
But men still hold the upper hand in sexual relations, so the "Brothers for Life" campaign aims to convince men to use condoms while also improving their access to treatment. Currently, women account for three quarters of the HIV tests conducted in South Africa, and two thirds of the anti-retroviral drugs dispensed. What's more, men tend to seek treatment later than women, when their immune systems are already weakened.
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