Discussion of All Things Political

If you needed another reason to side-eye the hell of out Freud and many of his relatives... like Edward Bernays. A seething mass of desires: Freud's hold over history

Tyrrell: The Century of the Self was for me and many others I've spoken to, by far the best TV series for a long time. In four 60 minute programmes on BBC2, you showed how the ideas behind psychoanalysis were responsible for the development of mass consumerism and self absorption in western society. You also explored the link between consumerism and politics in ways that were terrifying to contemplate. How did you come to piece this amazing history together?

Curtis: I'm a journalist who stumbled over a story, not a historian. For me it began when I came across the intriguing information that Freud's nephew Edward Bernays had invented public relations, specifically using his uncle's ideas about human beings and human nature. From there came the idea that I should look at how Freud's ideas have been used generally in social and political ways, not telling the history of psychoanalysis but the history of how psychoanalytical ideas have been applied. When I started to research this I found lots of different stories about the application of psychoanalytical theories which had been missed out in the history of it, largely because psychoanalysis, as I am sure you know, is a very hermetic world …

Tyrrell: … a closed system of thought.

Curtis: Yes, both in the way it treats patients and also in the way psychoanalysts think of themselves. So what I did was to pull together various stories about how psychoanalysis was applied in different ways by some powerful 20th century figures in both business and politics.

As that started to come together, I began to make connections with another idea I was working on — about how today we all talk about our 'selves'. A hundred years ago, people didn't do that — a few rich people did, and you read about it in novels, but most people didn't. The question lurking at the back of my brain was "Why do we now always have this obsession with the self?" MORE

The Century Of The Self 1 of 4 | One: Happiness Machines
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The Century Of The Self 3 of 4 | There is a Policeman Inside All Our Heads, He Must Be Destroyed
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The Century Of The Self 4 of 4 | Four: Eight People Sipping Wine in Kettering

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When I consider this in conjunction with Naomi Klein's The Shock Doctrine and Beyond Elections docu, I start making some interesting connections. Milton Friedman's shenanigans start making more sense to me. I need to reread The Shock Doctrine then rewatch this. And I will say that as I watched the first episode, one of my thoughts were: "Well damn. They treated their own people like shit. No wonder they thought that American people of color were less than dust beneath their feet. Nevermind the people of color who had the misfortune to reside in places with natural resources that these elitist, greedy assholes could steal! I mean DAMN that shit got spelled out for me in this series!